An array of all the Fawn skincare items from the company line on a glass reflective surface.

Fawn

For people who pimple.

Taking young skin seriously.

How do you get teens to back away from TikTok-trending skincare that’s too adult-rated for their Bambi skin? Create a playful brand with scientific cred that teens WANT to display. Meet Fawn, a skincare line co-founded by teen sisters, with formulas perfected by their live-in dermatologist (AKA mom).

— What We Did

  • Consumer Research
  • Brand Strategy
  • Brand Voice Identity
  • Naming
  • Strategic Messaging
  • Copy Toolkit
  • Visual Identity Design
  • Packaging Design
  • Art Direction 
  • Brand Style Guide
A graphic that says "Kill acne with kindness."
A teenage girl with buns holding Fawn skincare Pore Shrink Mask in her hands over a pink background.
An animated graphic that reads "Derm Formulated for Teen Skin"

The Fawn brand name and logo are inspired by teens finding their footing as they begin to show up in the world. The wordmark’s serifs echo a fawn’s hooves. Packaging colors coordinate but aren’t matchy-matchy to celebrate teenkind trying on different identities.

A set of three teen girls using Fawn products: Clarity Cloud foaming cleanser, Pore Shrink Mask, and Acne Wipes.
Good skin starts young in a white font with a pink rectangular background.
Green flowers for Fawn.
Born in CA in a pink font with a green plants in the background for Fawn.
Killing it with kindness in a beige font with a green thick border.
Good skin in green font for Fawn over a pink background.
Fawn logo in green with a pink background.
Born in CA in a green font with a pink sun for Fawn.
Green flowers for Fawn.
Peace love skincare in a bubble pink font for Fawn.
A set of Fawn bottles: Clarity Cloud Cleanser and Acne Wipes.
A teen girl playful blows foam suds from the Fawn Clarity Cloud Cleanser.
Fawn skincare Clarity Cloud Cleanser over a pink background with white text stating 'the foaming pimple eater.'
A green-clear bottle for Fawn skincare Spotless Peptide Serum with a blue background and white overlayed text that says 'pimple pausing hydration, plz.'
Three green images with a pink border over a yellow background stating that Fawn has gentle ingredients, by teens for teens, and no fragrance or parabens.
Three green images with a pink border over a yellow background stating that Fawn is vegan, backed by science and cruelty-free.
A graphic telling what ingredients are in Fawn Acne Wipes: Salicyclic Acid, TCA Compound, Boswellia, Oligopeptide-10, Allantoin
A graphic telling what ingredients are in Fawn Pore Shrink Mask: Bentonite Clay, Glycolic Acid, Salicylic Acid, Lactic Acid, Tea Tree Oil, Lavender Oil
A graphic telling what ingredients are in Fawn Clarity Cloud Cleanser: Salicylic acid, Glycolic acid, Tea Tree oil, and Lavender oil
A graphic telling what ingredients are in Fawn Spotless Peptide Serum: Hyaluronic Acid, Niacinamide, Oligopeptide-10, Green Tea Extract
A set of three images a teen girl holding Fawn Acne Wipes, a set of all 4 Fawn products, and a teen girl holds Fawn Pore Shrink serum.
A girl applying moisturizer to her cheeks over a peach background and a girl holding the Spotless Peptide Serum from Fawn against her face with another image with a hand holding the Acne Clearing Wipes from Fawn over a pink background.
Fawn skincare products of the pore shrink mask, acne clearing wipes, clarity cloud cleanser and spotless peptide serum over a background of pink clouds with white text saying 'proven ingredients that can hang with teen hormones.'

Throughout the process, Governess vibe-checked with teens and collaborated with the co-founders (including one Zoom call in high school Study Hall) to make sure design, positioning, and messaging were on point. Not too hardcore. Not too cutesy. Targeted like a good glycolic. Good skin starts young, and it’s time teenkind knows it.

Four girls posted together over a pink background for Fawn.
The girls holding one another over a pink background with text saying 'we get you because we are you. Made by teens, for teens. (with some help from our dermatologist mom)
A text graphic that says "End breakout drama forever"
A text graphic that reads "The foaming pimple eater"
A text graphic that reads "Blackheads are dead to us."
A text graphic that reads "Pimple-pausing hydration, plz."
A graphic that says "You're glowing. Welcome to the Fawn Fam!"

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Ⓒ 2025 Governess.

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